Updates - Macro Trend

Surge in online holiday shopping will pack 2 years of growth into one season, Adobe says

Two years’ worth of e-commerce growth is about to be packed into one holiday season, according to a new forecast, as Americans turn in droves to online shopping to avoid crowded stores and malls during the coronavirus pandemic.

Online sales this November and December are forecast to surge 33% year over year to a record $189 billion, Adobe Analytics said Wednesday, based on web transactions of 80 of the top 100 U.S. internet retailers.