Updates - Macro Trend

Americans spent a record online over 2020 holidays, and more e-commerce gains are expected

U.S. online purchases over the 2020 holidays grew 32.2% from 2019, totaling a record $188.2 billion as shoppers stayed home and shopped on the web during the pandemic, according to Adobe Analytics.

E-commerce sales during November, which included Black Friday and Cyber Monday, reached $100 billion for the first time, said Adobe, which tracks the web transactions of 80 of the top 100 internet retailers in the U.S. In another first, online spending exceeded $1 billion daily during the 2020 holiday season and 50 days topped $2 billion, Adobe said.