Amazon will be the leading share gainer among the major digital ads businesses in 2021 and 2022, according to a new ad buyer survey from Cowen released Tuesday.
Amazon’s ad business will continue to grow as more spend comes from TV, search and other digital platforms and as buyers see strong return on investment on the platform. Amazon’s ad business also appears, at least in buyers’ eyes, to be less exposed to the ongoing privacy debate and upcoming Apple privacy changes for ad tracking on the iPhone.